The fashion industry will tell us that we can buy style. It would be convenient, if they were right, but they are not. Style is a result of our feel for style. We don’t find style in a shop or in fashion magazin.
Some men are born with a feel for style. Others acquire it little by little.
Realism plays a part in the theater of style. A feel for style takes stock of realities. We should look at ourselves for a moment. To often we get carried away by dreams, ambitions and goals.
First of all, our clothes should fit. We see way too many men in costumes with an expensive designer label on the inside pocket.
Colours are important too. Some colours and shades are singing together, others are shouting at each other. Sometimes the right colour combination depends on complexion and hair colour. At other times, our mood or personality should influence the choice of colours.
We should approach textures more or less the same way as we look at colours. Some textures are doing well together, others remain distrusful of each other. Often it’s a good idea to blend textures of same weight.
Finally, we must think about patterns. Many men are afraid of them. They shouldn’t be. We can raise the style coefficient significantly, if we use patterns ingeniously.
We must create style ourselves. We must apply a feel for style. That’s how it is.
That said, we need instruments to help us. We need instruments that may transmit style in a durable way making it true. We need garments and accessories, which are made like such things really should be made: with a knowledge of history, with attention to details (even details we will never see, unless we rip the garments apart), and with sensibility.
Although style is superficial by nature, we believe style must be deep. We call it True Style.